I’ll keep this brief, as I hope you will be more interested in reading the Guardian today than Heretic TOC. The long-awaited article by Jon Henley (see “Taking the hex off a media word in edgeways”, 23 Dec 2012) has finally appeared.

Do tell me what you think of it, but first, in the next few hours, you might want to focus on sharing your views with the Guardian, in their comment space. Don’t dither: latecomers (tomorrow, say) are likely to find the comment thread closed.